Neo Legend CI & Website

Type of Work

Brand Identity
Creative Direction
Logo Design
Art Direction
UI/UX Design
Website Design
Brand Imagery

Location

Paris, France

The Challenge

Neo Legend needed a cohesive brand identity that could connect its arcade heritage with a contemporary and premium market position. Inconsistencies across the logo, typography, colour palette, imagery and digital presence made it difficult to communicate one clear and recognisable brand. The objective was to develop a unified identity that respected Neo Legend’s past while creating a flexible visual foundation for its present and future products.

The Solution

Bureau Clavius developed a complete brand identity system for Neo Legend, including the logo, typography, colour palette, visual language, brand imagery and website. Every element was designed as part of one coherent framework. Defined rules for layout, typography, colour and imagery created a precise and consistent identity across digital and physical touchpoints. The result is a distinctive visual system that combines the character of classic arcade culture with a clear, contemporary and premium design language.

Compact LITE

The minimalist arcade.

body

The Compact Lite features a minimalist design with refined proportions, perfectly suited for placement on a cabinet or surface, while preserving the authentic spirit of arcade machines. Its chassis reinterprets the iconic lines of classic arcade cabinets with a modern approach, using robust materials and uncompromising build quality.

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