Braxe + Falcon USA Tour CI
Type of Work
Logo Redesign
Creative Direction
Art Direction
Tour Identity
Poster Design
Social Media Design
Location
Paris, France
The Challenge
Braxe + Falcon required a recognisable visual identity for their USA tour. Although an existing logo was already in place, it needed refinement, and the wider tour communication lacked a consistent design system across cities, formats and digital platforms. The challenge was to create a visual language that reflected the duo’s musical heritage while remaining flexible enough for tour posters, digital covers, social media and promotional content.
The Solution
Bureau Clavius refined and optimised the existing Braxe + Falcon logo, creating a stronger foundation for the wider tour identity. Based on this updated visual signature, a flexible design system was developed across typography, layouts and recurring graphic elements. The system was applied to USA tour posters, SoundCloud playlist covers, Instagram content and additional social media assets. Every format remained clearly connected to the tour identity while allowing individual dates and pieces of content to retain their own character.
