B2M Brand Identity
& Visual Direction
Type of Work
Brand Identity
Creative Direction
Logo Design
Art Direction
Digital Design
UI/UX Design
Location
Munich, Germany
The Challenge
B2M Creative works across different sports, brands, disciplines and audiences. The agency needed a distinctive brand identity that could communicate energy, ambition and performance without becoming visually associated with one particular sport. At the same time, the identity had to feel professional and contemporary while remaining flexible enough for partnerships, campaigns, presentations, digital platforms, apparel and branded environments.
The Solution
Bureau Clavius developed a bold and dynamic visual identity built around strong typography, structured layouts and a performance-driven graphic language. The system captures the energy and movement associated with sport while maintaining the clarity and professionalism of a strategic creative agency. Designed as a flexible framework, the identity can adapt to different sports, clients and communication formats without losing its recognisable character.
