Ashiato Visual Direction
Type of Work
Creative Direction
Logo Design
Visual Identity
Event Design
Livestream Design
Location
Tokyo, Japan
The Challenge
Ashiato required a distinctive visual identity that could unite a live stage performance in Tokyo with a global livestream experience. The visual direction needed to work consistently across physical and digital touchpoints, including posters, flyers, promotional materials, stage communication and the livestream interface. The event featured renowned Japanese voice actors known for internationally successful anime franchises, including Attack on Titan, Demon Slayer, BLEACH, Jujutsu Kaisen and My Hero Academia.
The Solution
Bureau Clavius developed the creative direction, logo and visual identity for the event. The design system combined expressive typography, a distinctive graphic language and flexible layouts that could be adapted across print, digital communication and the global livestream interface. The resulting identity created a coherent visual experience across the event’s promotional campaign, physical venue and digital broadcast. Livestream production and imagery by BoHeMi@n Inc.
